Isabella Grabner is Professor of Strategy and Managerial Accounting at WU Vienna (Vienna University of Economics and Business). She earned her PhD in Business Administration from WU Vienna in 2009 and rejoined the university in 2018 after serving as faculty at Maastricht University. Her research focuses on performance management and incentive systems, target setting, budgeting, forecasting, and the challenges of adopting management innovations and new technologies. She has published in leading journals such as Accounting, Organizations and Society, Contemporary Accounting Research, Journal of Accounting Research, and The Accounting Review. Isabella has received multiple awards, including the 2016 Best Early Career Researcher in Management Accounting from the American Accounting Association. She also serves as President of the AAA Management Accounting Section and is actively involved in bridging academic research with business practice.