Prof. Dr. Sebastian Firk

Professor

Sebastian Firk is Chair of Management Control at the Mercator School of Management of the University Duisburg-Essen. His research focuses on the intersection of strategy, controlling and artificial intelligence. He is currently investigating how the introduction of AI technologies affects companies, managers, employees and, in particular, the controlling function, and which tools can be used to shape the transformation process in a targeted manner. Methodologically, his research is quantitatively oriented and uses innovative natural language processing techniques for data collection. His work has been published in renowned accounting, business informatics and management journals, including Accounting, Organizations and Society, Contemporary Accounting Research, European Accounting Review, European Journal of Information Systems, Journal of Management Studies, Journal of Strategic Information Systems, Long Range Planning, Management Accounting Research and Strategic Management Journal. Sebastian Firk regularly reviews for renowned journals and is a member of the editorial boards of Corporate Governance: An International Review, the European Accounting Review and the Management Review Quarterly.

AI Is Transforming Auditing: What Does It Mean for Auditor Identity? Artificial Intelligence (AI) is changing the audit profession by improving efficiency and reducing repetitive tasks. At the same time, its opacity challenges a core aspect of the profession: the ability to exercise professional skepticism. This tension is not just technical; it affects auditors’ sense of identity. Our study draws on 30 interviews with auditors, partners, and innovation specialists from Big Four and mid-sized firms in the Netherlands. It explores how auditors normalize AI and make it part of their work. Two main strategies emerged: Framing AI Auditors reinterpret AI as compatible with their values by using historical analogies such as calculators, deflecting responsibility to firms and regulators, and staying actively involved in implementation. Identity Drifting Auditors adjust their self-perception by shifting skepticism to firm-level processes, cultivating error tolerance, and redefining roles across generations. Why It Matters AI offers clear benefits for audit quality and efficiency, but it also risks diluting core competencies like professional skepticism. Successful adoption requires more than technology. It must align with auditors’ values and include transparent, explainable AI. Key Insights You Will Gain • How auditors cope with identity tensions caused by AI • Practical steps firms can take to integrate AI responsibly • Risks and opportunities for audit quality in the age of AI Download this practice note to explore these insights and learn how to manage AI integration effectively.
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